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I found an excerpt of a video that really makes me smile. The speaker talks about how far green business has come over the past two or three years. Clean and affordable energy seems to be spearheading the green business movement, but along the way other businesses will make the shift and become more green. The snowball will get bigger and bigger as time passes.
The Georgia Straight, a free weekly newspaper, puts out a supplement every season and Spring 2008 is devoted to “The Green Life”. This issue includes articles about sustainable homes, greenery, and an interview with environmentalist David Suzuki. If you click on the magazine’s front cover below it will lead you to the electronic version of the issue.
The Green Living Show is coming to Vancouver, BC, Canada. This show will offer new green products, services and advice from 200 exhibitors. Luckily I am from Vancouver so I will definitely be checking out this expo. It runs from February 29 to March 2 and will be held at BC Place Stadium.
If you are thinking about a green business MBA you might want to check out the school I have linked below. Although I do not endorse the school or its program, I do endorse an MBA focusing on sustainability.
I just wanted to thank the guys at Alternative Energy News who published my interview with Gary Thompson, CEO of Sierra Geothermal Power Corp. It was a great experience talking with the head of a company specializing in creating alternative energy. If you want to read the interview in its entirety, please click here. A special thanks goes out to Alex Ramon, webmaster at Alternative Energy News, for getting the ball rolling.
Even in the best of times looking for a job can be a tough task, but if you’re looking for a job in the environmental marketplace it may seem near impossible. Check out these sites and get a meaningful job - it can be done. I hope that these resources become invaluable. Good luck!
No one really knows how much the green market has penetrated traditional markets but I have come across some interesting information from Morgan Stanley. They have focused on alternative energies, specifically the impact it will have in terms of penetrating the energy market as a whole.
Green Market Penetration Forecast
If the forecasts are accurate green market penetration in the energy industry will be very impressive.
The two major industries where green market penetration has occurred on a mass scale has been the auto and energy sectors. Both industries are followed by just about everyone and certainly every investment bank. It is more difficult to pin numbers to other industries in terms of green market penetration. To get a reasonable estimation all you have to do is use your eyes and ears.
As an example, to get a semi-accurate prediction on the current and future penetration of the organic food industry all you have to do is go to your local supermarket. The organic food sections seem to be growing all the time. First it was vegetables and fruits, now entire aisles are dedicated to organics. Also, observe the vast array of ethically grown coffees.
At the moment the only tangible way to measure much of the green market penetration is through observation. Green companies are simply becoming more recognizable, to the point where they come to the consumer instead of the other way around. Once having to search out these products, they are more readily available to the average person. Eco-friendly products are growing rapidly and are more common than ever.
Eco-friendly Products
Here are five examples of websites that came up when I Googled the keyword term “eco friendly products”.
There were over half a million results for that specific term. By just walking my neighborhood I am constantly in awe of the amount of organic and environment friendly products available. From fertilizers to lightbulbs, the growth has been phenomenal.
To sum up this post, I want to stress the point that it doesn’t matter what industry we focus on, green market penetration is real and it is happening at an alarming rate.
Source: Environmental News Network
Up. I question a lot of companies motives but that is just my jaded self writing. As it stands now more than a number of companies are getting on this bandwagon, a public relations bonanza to say the least. I accept it for what its worth regardless of a company’s true intentions.
Green market Penetration
Right now car companies seem to be in the lead with “green market penetration”, focusing on big ticket items. People need cars, people love cars, so if hybrid cars are comparatively priced to traditional cars, why not take the leap and by a hybrid? Makes sense to me. The shift to the greening of products in the markets could be viewed as a means for companies to creating new revenue streams in an already saturated marketplace. With margins being squeezed in almost all facets of business, green products are not only necessary for the environment, they are necessary for business to keep expanding.
The green market is expanding at an enormous rate. Companies that don’t jump on and get in the game will be left behind. Even if a company’s motives are strictly financial the benefits will be two fold. A company enters an expanding market and the environment gets a little less polluted. What more can an environmentalist ask for?
Eco friendly products are all the rage, and rightfully so. Even if this consumer consciousness wanes a little, the market as a whole is here to stay. With the current rate of growth, a small pull-back won’t force the entire green market into a tailspin. It is only getting started.
