Gorilla Food is a restaurant located in Vancouver, British Columbia that serves raw, vegan, organic food and is thriving because of it. Their owner’s philosophy is “live as an example” and he has become an inspiration to so many people around the city.
I recently ate at his restaurant, which was started with a take-out only concept but has developed into a cozy, unpretentious sit-down/take-out eatery. When I had my lunch I saw a wide spectrum of people, from business suits to Rastafarian’s having lunch at Gorilla Food. The concept works not only because it is unique, but because Gorilla Food’s owner has an awareness of, and an appreciation for, the environment that far too many people lack. In a green business perspective, he recognized that there was a market for raw, organically grown restaurant food. His market niche was small and although still is, it has grown and so has Gorilla Food, as witnessed by the steady stream of patrons.
I am not a vegetarian, but I was mightily impressed with Gorilla Food and will go back again, not only because of the food, but also to support a small green business that is doing it right.