I was dumbfounded when I discovered the following environmentally friendly toy. Made from 100% soy bean fiber by Aurora , this teddy bear perfectly illustrates how a business can make steps towards becoming greener. Aurora is coming out with a ‘green’ plush line of toys to meet the demands of consumers and at the same time shifting their business to meet the demands of Mother Nature.

The time has come where businesses can make the kinds of choices that Aurora is making and be financially successful. I hope other companies think about adding an environmentally friendly line of products. Small steps add up to big changes for our environment and if it is profitable, why would not a company, at the very least, look into the financial prospects of adding a ‘green’ line of products to their inventory.