robertludvig | Resources | Tuesday, November 27th, 2007
A while ago I posted an article titled “The Ten Best Environment Websites In The World“. One of the websites I chose for the list was Digg. If you still haven’t heard of Digg you either have just logged onto the internet for the first time, or you….have just logged onto the internet for the first time. The environmental area of Digg is full of amazing articles that many people would otherwise never read because of the vast amount of information on the internet. The environmental group consists of some really special people who read and share articles that they think would interest their fellow diggers. Some call it a hobby, but they would call it an obsession. Those few Diggers who read, post and share a ton of important information need to be recognized for their time and effort, and I am going to be the one to do it. Here they are, the best environmental diggers.
robertludvig | Resources | Thursday, November 22nd, 2007
Even in the best of times looking for a job can be a tough task, but if you’re looking for a job in the environmental marketplace it may seem near impossible. Check out these sites and get a meaningful job - it can be done. I hope that these resources become invaluable. Good luck!
robertludvig | trends | Friday, November 9th, 2007
No one really knows how much the green market has penetrated traditional markets but I have come across some interesting information from Morgan Stanley. They have focused on alternative energies, specifically the impact it will have in terms of penetrating the energy market as a whole.
Green Market Penetration Forecast
World-wide sales from alternative energy sources could reach one trillion dollars by 2030.
The world’s population explosion, climate change, and much higher costs of traditional fuels, are are significant factors in the growth of alternative energy sources.
In the year 2020, revenue from alternative energies could top 500 billion dollars.
The market penetration of biofuels could grow to over 21% by the year 2030.
If the forecasts are accurate green market penetration in the energy industry will be very impressive.
The two major industries where green market penetration has occurred on a mass scale has been the auto and energy sectors. Both industries are followed by just about everyone and certainly every investment bank. It is more difficult to pin numbers to other industries in terms of green market penetration. To get a reasonable estimation all you have to do is use your eyes and ears.
As an example, to get a semi-accurate prediction on the current and future penetration of the organic food industry all you have to do is go to your local supermarket. The organic food sections seem to be growing all the time. First it was vegetables and fruits, now entire aisles are dedicated to organics. Also, observe the vast array of ethically grown coffees.
At the moment the only tangible way to measure much of the green market penetration is through observation. Green companies are simply becoming more recognizable, to the point where they come to the consumer instead of the other way around. Once having to search out these products, they are more readily available to the average person. Eco-friendly products are growing rapidly and are more common than ever.
Eco-friendly Products
Here are five examples of websites that came up when I Googled the keyword term “eco friendly products”.
There were over half a million results for that specific term. By just walking my neighborhood I am constantly in awe of the amount of organic and environment friendly products available. From fertilizers to lightbulbs, the growth has been phenomenal.
To sum up this post, I want to stress the point that it doesn’t matter what industry we focus on, green market penetration is real and it is happening at an alarming rate.
Up. I question a lot of companies motives but that is just my jaded self writing. As it stands now more than a number of companies are getting on this bandwagon, a public relations bonanza to say the least. I accept it for what its worth regardless of a company’s true intentions.
Green market Penetration
Right now car companies seem to be in the lead with “green market penetration”, focusing on big ticket items. People need cars, people love cars, so if hybrid cars are comparatively priced to traditional cars, why not take the leap and by a hybrid? Makes sense to me. The shift to the greening of products in the markets could be viewed as a means for companies to creating new revenue streams in an already saturated marketplace. With margins being squeezed in almost all facets of business, green products are not only necessary for the environment, they are necessary for business to keep expanding.
The green market is expanding at an enormous rate. Companies that don’t jump on and get in the game will be left behind. Even if a company’s motives are strictly financial the benefits will be two fold. A company enters an expanding market and the environment gets a little less polluted. What more can an environmentalist ask for?
Eco friendly products are all the rage, and rightfully so. Even if this consumer consciousness wanes a little, the market as a whole is here to stay. With the current rate of growth, a small pull-back won’t force the entire green market into a tailspin. It is only getting started.
