A brand new area of business was born a few short years ago. Search Engine Optimization (SEO) has quietly changed the business of marketing web sites on the internet. When someone uses a search engine such as Google to find information about their topic of choice they simply type in the subject they want to find out about. The web sites that the search engine determines to posses the most relevant content are listed in order. This is where SEO comes into play. The search engine could list ten pages of web sites, with ten sites per page. That’s a total of one hundred web sites, and there could very well be many more than ten pages of data. Experts in this field have determined, with some certainty, that most people who search almost never look past page two, while others believe that people don’t look past page one. The importance of being ranked on page one is crucial to gain “people traffic”.
To get into the coveted top ten list one must optimize their web site too meet the strict standards that search engines implement to weed through literally billions of web pages. What SEO companies do is structure a web site’s content in a specific way to give it a fighting chance to have the site rank highly among search engine results. One such company is run by entrepreneur Alex Ramon. His brand new company is named DataPencil and the goal is to get your company’s web site the most traffic as possible. Still in the early stages of development, Data Pencil is different than most Search Engine Optimization companies by the simple fact that Alex’s company has created a free tutorial to help people optimize their web site. Along with this tutorial is a forum dedicated to answering any question that students may have.
Alex begins to open up, “What a lot of people who have web sites forget is that content is key. It’s impossible to optimize a web site if it doesn’t have quality, focused content. You have to have both of those things if you want to make money. I can’t make something out of nothing. Search engines always seem to be tweaking the way they analyze web sites because people keep trying to cheat. They knowingly load their site with key words to try and manipulate search engines to obtain a high page rank. Well, people at Google aren’t dumb. They quickly caught on and shifted the way they analyze sites to the point where web sites that over load key words are now penalized. Content, quality links to and from your site, and having an optimized site are all keys to getting a high page rank today. Just to let you know, it could change next month. It all depends how search engines determine what’s important and what’s not important. Oh yeah, grammar is important too. You might not have thought about it, but things like proper grammar and spelling are both factors in SEO. Search engines are smart.
So much potential profit from the internet is out there, and maximizing this potential is what search engine optimization is all about. You can hire companies to help you or you can do it yourself, but one thing is for certain, it’s all changing right before our eyes. A few years ago who would have thought about structuring their company’s web site to aid in search engine rankings. Now it has become so important that smart, e-business entrepreneurs, like Alex Ramon of Data Pencil, are devoting much of their time and energy to help you add profit to your company’s bottom line.
Sorry, I have kept this page active so there will be no broken links
Sorry, I have kept this page active so there will be no broken link.
Sorry, I have kept this page active so there will be no broken links
Sorry, I have kept this page active so there will be no broken links
Sorry, I have this page active so there will be no broken links
With the introduction of Apple’s new mobile phone, Iphone, one begins to wonder what Apple CEO Steve Jobs has up his sleeve. He always seems three steps ahead of the competition, so catching up in the cell phone business is a new thing for Jobs. Apple immediately becomes a leader in mobile phones, and since Jobs has never been one to rest on his laurels one can assume that the Iphone will lead to something else, but what? Jobs is on his way to successfully, and seamlessly, merging both mobile and stationary communication/entertainment. Along with the Iphone, Apple introduced a device that sits on top of a television and “reads” information from computers. Presumably one will now be able to download a television show or movie from one’s Iphone/Ipod and then transfer it, through this set-top box, to one’s television. CONVENIENCE, CONVENIENCE, CONVENIENCE— Not only is everyone “connected”, but now it doesn’t matter if you’re inside or outside of your home. Apple is integrating mobile and stationary devices to such a degree that the division has not become skewed, it simply no longer exists.Something that seems to have been lost in all of this is that Apple is now Apple Inc. The gloves are off as Apple begins to view itself as part Consumer- Electronics company. I don’t know about you but I can’t wait to buy my first Apple HDTV. Two years and two billion itune downloads later, Apple Inc. has created a significant revenue stream for itself and others companies. Who can blame Hollywood for negotiating deals with Apple. They had to evolve or continue to lose money as box office receipts have steadily declined year after year. Jobs is positioning Apple to be a leader in the legal downloading of movies and television shows. Two bucks to download the latest episode of CSI Miami? Five, ten, fifteen bucks to download the latest Mission Impossible? Grab a bowl popcorn and sit in a comfy chair because it’s about to happen.
Sitting in a cafe in the middle of winter, looking outside as the temperature is well below freezing, I’m beginning to wonder where we’re going to get our energy from in the future, and after we get it how much it’s going to cost. The media has been reporting that the world’s oil reserves are dwindling at an enormous rate in large part due to the staggering growth in China and India. I’m not an expert in the field of energy or population growth, but doing some simple math supports much of the media’s views.There are roughly 6 billion people on the earth. There are 1 billion people in India and over 1.5 billion people in China, would you agree with that? That’s roughly 35% of the earth’s population, and these two country’s need energy more than they ever have, with no end in sight.Thirty dollar oil is now sixty dollar oil—Some people may call it a “doomsday” theory, but Hubbert’s Peak Oil Theory generally states that there is a finite amount of oil in the ground, and at some point there won’t be enough unrealized oil reserves to support future demand. Many experts on the subject believe that we’ve passed this threshold. In laymen terms, we are in deep, deep trouble. The world does not have enough oil. A news site that beautifully illustrates where the business of oil is, and where it’s going, is Peak Oil. Many companies, scientists, and theorists are trying to find a new form of energy to take the place of oil. We all know of dozens of potential energy sources, but is there one which will be profitable and even more importantly, viable? Alternative Energy is a leader in compiling information about this topic. My opinion is that until a company can find a profitable way of creating alternative energy on a mass scale our dependency on oil will be as strong as ever.
